Transmeta's Crusoe
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA083 |
Electronic Format: Rs.
500;
courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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14 Pages |
| Period |
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1999 - 2003 |
| Organization |
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Transmeta |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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Global |
| Industry |
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Information Technology, Semiconductors |
Abstract:
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Transmeta's family of Crusoe microprocessors was targeted at
the notebook and Internet appliance segments of the mobile Internet computer
market and a range of embedded applications. Crusoe had been specifically
designed to solve the problems of mobile and Internet computing in ways other
processors could not.
But even before Crusoe hit store shelves in 2000, critics were sceptical about
its performance. Tests suggested that the chip sacrificed speed for longer
battery life-at a price that might not be worth it. On 20 June, 2001, Transmeta
shocked the market with the news that second quarter sales were 'drastically off
course'. Could Transmeta successfully relaunch Crusoe?
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Contents:
Keywords:
Transmeta, Opteron, Intel, AMD (Advanced Micro Devices Inc), Microprocessors, Lighter computing, Mobile computing, Centrino, X86 processors, Code morphing, Long battery, Semiconductors, Pentium
Transmeta's Crusoe
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